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PITCH DESK GUIDELINES
Provide a mission statement that helps describe the vision of your company or solution
Deﬁne the real problem that your solution is addressing or solving
Demonstrate your company’s value proposition: describe your solution, and tell us why your company is uniquely qualified to provide that solution
Deﬁne your target market. Tell us whose problem(s) you are solving. Provide estimates of the total size of your “addressable market”
How will you make money? What are your revenue sources? How will you price your solution(s)? What will your cost structure look like?
What are the benefits that will be enjoyed by customers using your solution (i.e., increased efficiency, lower costs, enhanced customer experience)?
Where is your company positioned in the marketplace? Who are your key-–or potential–competitors? How can you differentiate yourself from the competition? What are your relative strengths? Any weaknesses?
CHANNEL/ MARKETING STRATEGIES
How will you reach your market? Describe your channel strategy and your marketing strategy and explain how these strategies will help you penetrate the market
Indicate relevant recent activities/achievements (e.g., founding date, ﬁrst customers contracted) lay out future plans and aspirations
Highlight key team members, especially the female founders or leaders, their functions, expertise, experience, education
Show 3-5 years of ﬁnancial projections, including revenue, margins and proﬁtability. If you need any investment, indicate the amount of capital you are seeking, and what you plan to do with it
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